12 Comments
User's avatar
Joe Callender's avatar

This helped me today to start surfacing “my weird” a bit more.

Colin Black's avatar

Glad to hear it! Gotta let your unique strengths shine!

Petar Dimov's avatar

The 80% reliable / 20% weird rule is a simple but powerful reminder that memorability comes from personality, not just consistency.

Colin Black's avatar

Very true. Most businesses don’t have much personality!

Magdalena Gereva, PhD's avatar

We cannot succeed without genuine creativity and freedom. Thank you!

Colin Black's avatar

So glad you liked it!

Natalie (Digital Fairy)'s avatar

Yes! Embrace your weirdness 💕 love this article and the examples you've used.

Colin Black's avatar

Thanks for the kind words! Glad you liked the article.

Nicole Hernandez's avatar

Loved the article. Let’s chat. I’ve been in the branding space for years, but I’m def on the be more of your weird/quirky self train.

Colin Black's avatar

That sounds great! Just shoot me a message and we can set something up. Glad you liked it!

Inksite's avatar

I loved this article. I remember reading The Emperor of All Maladies. It was written by Siddhartha Mukherjee, an oncologist and researcher. It’s a biography of cancer itself. What struck me was how cancer research advanced because of unexpected professions, strange personalities, and intellectual “weirdness.”

Colin Black's avatar

That’s so interesting! I’ll have to look it up. Love the example! And I’m glad you like the article